Factors Infuencing Consumer Behaviuor

Essay specific features

 

Issue:

History

 

Written by:

Edward C

 

Date added:

July 28, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 723

 

Was viewed:

1610 times

 

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Essay content:

Every group or society has a culture, and cultural influences on buying behaviour may vary greatly from country to country. o Sub Culture :- ? A group of people with shared value systems based on common life experiences and situations. ? Each culture contains smaller sub cultures a group of people with shared value system based on common life experiences and situations...
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Sub culture includes nationalities, religions, racial group and geographic regions. Many sub culture make up important market segments and marketers often design products. o Social Class:- ? Almost every society has some form of social structure, social classes are society’s relatively permanent and ordered divisions whose members share similar values, interests and behaviour...
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