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Factors Infuencing Consumer Behaviuor
Essay specific features
Written by:
Edward C
Date added:
July 28, 2012
Level:
University
Grade:
A
No of pages / words:
3 / 723
Was viewed:
1610 times
Rating of current essay:
Essay content:
Every group or society has a culture, and cultural influences on buying behaviour may vary greatly from country to country.
o Sub Culture :-
? A group of people with shared value systems based on common life experiences and situations.
? Each culture contains smaller sub cultures a group of people with shared value system based on common life experiences and situations...
displayed 300 characters
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Sub culture includes nationalities, religions, racial group and geographic regions. Many sub culture make up important market segments and marketers often design products.
o Social Class:-
? Almost every society has some form of social structure, social classes are society’s relatively permanent and ordered divisions whose members share similar values, interests and behaviour...
displayed 300 characters
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