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Ford Edsel
Essay specific features
Written by:
Annette S
Date added:
May 10, 2017
Level:
Grade:
A
No of pages / words:
3 / 615
Was viewed:
7737 times
Rating of current essay:
Essay content:
In the early 1950’s people enjoyed having large cars, it made them feel successful, more powerful. Ford decided that they too would produce a larger model to compete. This is when the Edsel idea began.
The Edsel was widely publicized as the “E” car. Ford spent a lot of money in advertising. They claimed that this was the car of the future...
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They claimed that this was the car of the future. The hype was enormous. They never published pictures of the Edsel, so it was a mystery to everyone as to what the car would look like. Ford made the car sound like a dream machine with fancy gadgets and big horsepower.
The Ford Company was in turmoil the whole time that the Edsel was being conceived...
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