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Essay

Gillette

Essay specific features

 

Issue:

History

 

Written by:

James H

 

Date added:

September 4, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 547

 

Was viewed:

3279 times

 

Rating of current essay:

 
Essay content:

He knew the profit would come from the repeated sale of the blades so it didn't matter if he lost money on the razor. Gillette's aftermarket strategy not only made him a millionaire, it is still successfully used by the Gillette Corporation and countless other businesses nearly 100 years later, proving that it is a viable business plan...
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He created a razor that consisted of a double-edged, thin metallic blade that was attached to a T-shaped handle. An early version of the razor was released in 1895. He continued with the manufacturing of the razor and soon founded the Gillette Safety Razor Company, which later became the Gillette Company, in Boston, Massachusetts...
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General issues of this essay:
segmentation of customer base THE REALITY CUSTOMER BASE Base Details Base Details Base Jumping Acid Base Extraction Acid Base Titrations Acid/Base Balance Base deficit Gotthard Base Tunnel Base Developing a New Base tax base Base 5 Calculation Data Base Mangement System
 

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