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Essay

History Of Pepsi-Cola

Essay specific features

 

Issue:

History

 

Written by:

Amy L

 

Date added:

March 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2231

 

Was viewed:

7476 times

 

Rating of current essay:

 
Essay content:

If it were just a matter of stuffing cola into an endless procession of cans, the days at Purchase and Somers, N.Y. (home of the Pepsi division) would hold no intrigue. (Ellis, 1979). Slogan Wizardry For decades Pepsi has defined itself through the wizardry of the slogan, the jingle and the storyboard and all that a succession of four ad agencies has spun from them...
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One hundred years after New Bern, N.C., druggist Caleb Bradham called it Pepsi-Cola (actually, Caleb Cola would have had a nice ring and spared Mr. Bradham the necessity of buying out an existing trademark, Pep-Kola, for the princely sum of $100), this worldly and sophisticated company still succumbs to the temptation to see itself as the ``feisty newcomer'' struggling in the shadow of tradition and Americana cast by ``the competitor...
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General issues of this essay:
Coca Cola And Pepsi Coca-Cola Versus Pepsi Coca-Cola Versus Pepsi Coca-Cola vs Pepsi Coca-cola vs. Pepsi Marketing Mix Pepsi Vs Cola Procedures Used By Pepsi-Bottlers Australia Swot - Pepsi And Coca Cola History Of Pepsi-Cola Pepsi-Cola Spain Value Chain of Coca Cola and Pepsi Capital Punishment: Is It Required Capital Punishment: Morally Required? Building Information Models And The Fundamentals Of Architecture Food &Amp; Beverage Packaging Innovation Memo: Coca-Cola (And Others) Target The Upscale Set With New, Sleek Aluminum Beverage Bottles
 

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