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Essay

History of Radio Advertising

Essay specific features

 

Issue:

History

 

Written by:

Ruby C

 

Date added:

February 24, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 965

 

Was viewed:

6068 times

 

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Essay content:

Walter Cronkite, a famous broadcast journalist, started his career in radio and concluded, "Radio has its own special strengths and contributions. While TV pulls the big audience, it's still radio that's there virtually every place, all day, all night. It's radio that's there when disaster strikes. Radio is that medium of the single sense and frees the imagination...
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Radio is that medium of the single sense and frees the imagination." (Schulberg, 1989. pg 15) Nearly 98 percent of people listen to the radio primarily for news, talk, entertainment, and sports. Unlike many other mass mediums radio is much more personal and friendly which attracts large audiences. Radio audiences have concluded that they listen to the radio, much like television, because they are either bored or lonely...
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General issues of this essay:
Effective Radio Advertising Starts with Singular Focus Radio And Television Advertising Radio goes Sky-High at XM Satellite radio History of Radio Advertising Radio History Controversial Television Advertising Controversial Television Advertising Technology: Radio/television Radio Caroline: Pirate Radio and Pop Music in the 60’s Advertising and Television Controversial Television Advertising controversial television advertising The dangers of controversial television advertising History Of Radio Radio Advertising
 

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