How do you change the behavior of an experienced salesperson?

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Issue:

History

 

Written by:

Leonard D

 

Date added:

January 7, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1315

 

Was viewed:

5296 times

 

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Essay content:

The rookies are eager to learn and quick to adapt to the new thing, while most of the veterans are set in their ways and resistant to the new initiative. The question of how to get the veterans to embrace and implement the new thing always comes up within the framework of a specific change that the company wants to make...
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From my perspective, however, it is a larger issue. The veterans may be resistant to the specific change being implemented today. But there will be another change next year, and again the year after that, and the year after that, and so on for the rest of our careers. Today's issue, whatever it is, is just a symptom of a larger problem...
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