Macdonald brief history

Essay specific features

 

Issue:

History

 

Written by:

Lisa C

 

Date added:

December 21, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 761

 

Was viewed:

9312 times

 

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Essay content:

Many McDonald's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more 'natural' style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables. Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself...
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The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion Is the leading global foodservice retailer with more than 30,000 local restaurants serving 52 million people in more than 100 countries each day...
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