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Essay

Marketing Mix

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Issue:

History

 

Written by:

Lois B

 

Date added:

February 3, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1269

 

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1793 times

 

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Essay content:

Within the Charcoal grilling, number one market share is Kingsford, 57%. [pic] Figure 1. 2. Distribution channel Retail partners dislike price increase in charcoal, this is driving the customer away to other brand or other retail shop who sale other brand. Retail partners like promotion and they sale in various charcoal brand...
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They willing to work together with manufacturer during peak season occasion or promotion period. 3. Competition. 60% of survey shown that Kingsford is a high quality brand compare relative to 13% private label. The most competitive competitor is most consumers are tend to used gas grilling rather than charcoal grilling...
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