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Marketing Mix
Essay specific features
Written by:
Lois B
Date added:
February 3, 2015
Level:
University
Grade:
A
No of pages / words:
5 / 1269
Was viewed:
1798 times
Rating of current essay:
Essay content:
Within the Charcoal grilling, number one market share is Kingsford, 57%.
[pic]
Figure 1.
2. Distribution channel
Retail partners dislike price increase in charcoal, this is driving the customer away to other brand or other retail shop who sale other brand.
Retail partners like promotion and they sale in various charcoal brand...
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They willing to work together with manufacturer during peak season occasion or promotion period.
3. Competition.
60% of survey shown that Kingsford is a high quality brand compare relative to 13% private label. The most competitive competitor is most consumers are tend to used gas grilling rather than charcoal grilling...
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