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Essay

Marketing Positioning

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Issue:

History

 

Written by:

Ann S

 

Date added:

July 12, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1268

 

Was viewed:

2514 times

 

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Essay content:

Rather, positioning should be thought of as an element of strategy, a component of strategy, not as the strategy itself. The term “positioning” is, and should be, intimately connected to the concept of “target market.” That is, a brand’s positioning defines the target audience. For example, an airline might position itself against other airlines, which defines the target audience as airline travelers...
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For example, an airline might position itself against other airlines, which defines the target audience as airline travelers. Or, it might position itself against all modes of transportation between two destinations, which then defines the target audience as all travelers between those two markets. The second positioning reaches out to a much larger target audience...
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General issues of this essay:
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