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Marketingmix

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Issue:

History

 

Written by:

William A

 

Date added:

November 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 268

 

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1045 times

 

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Essay content:

So it is very important for organizations like Intel to study and understand about the external environment. To do this, we can use the PESTEL framework. P POLITICAL E ECONOMIC S SOCIO-CULTURAL T TECHNOLOGY E ENVIRONMENT L LEGAL In PESTEL framework, the external environment is classified into six broad categories: Political, Economic, Social, Technological, Environmental and Legal...
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Changes in these external forces affect the types of products produced, the position of them, market strategies, types of services offered and choice of business. Political Forces: Intel being a multinational company, it has to operate according to different government policies of different countries depending on the stability of the countries (Writer, 2006) Politics has a serious impact on the economic environment of the country...
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