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Essay

Mc Donald Strategy

Essay specific features

 

Issue:

History

 

Written by:

Esther D

 

Date added:

June 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 637

 

Was viewed:

8647 times

 

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Essay content:

Snack foods 2. Desserts 3. Beverages The major product line is of the Snack foods division while Desserts and beverages are relatively more secondary in nature. Width of product mix : 3 Snack Foods Snack Foods segment can be segmented into categories on various bases: 1. Vegetarian/ Non Vegetarian McDonalds india offers 4 varities of Vegetable burgers, 2 other snacks and french fries...
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Vegetarian/ Non Vegetarian McDonalds india offers 4 varities of Vegetable burgers, 2 other snacks and french fries. In the non-veg segment, it offers 4 different burgers and 1 other snack. 2. Price McDonalds products can be divided into 2 major categories on the basis of price. Low Price (Rs. 20-50): 5 Snacks...
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