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Media Vehicle
Essay specific features


Written by:
Aaron N
Date added:
April 25, 2012
Level:
University
Grade:
A
No of pages / words:
23 / 6166
Was viewed:
5321 times
Rating of current essay:
Essay content:
So a Discovery would be the category of tv. Many a time a specific programs or section within a medium may be termed as a vehicle (e.g. Star TV, Times of India newspaper, Red fm)
Media Vehicle
Television Programme (Star TV)
Print Publication (Times of India)
Radio Programme (Red fm)
Outdoor Site (Hajiali road)
Internet Portal (Google)
Media
• Advertising media generally include TV, Radio, newspaper, magazine, outdoor billboards, public transportation, yellow pages, direct mail, specialty advertising (on items such as note books, pencils, calendars, telephone pads, shopping bags) and other media (catalogs, samples handouts, brochures, newsletter)...
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reach the target audience with specific demographics
? Narrowly defined target audience
• Non conventional media:
? Internet
Evaluate advertising media options
? The term media encompasses print, electronic, graphic, computer, telecommunications, and outdoor media.
? The term media vehicle(s) encompasses the selection and combination of specific programmes, publications, and displays in which advertising messages will be placed...
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