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Muhammad Mohsin
Essay specific features
Written by:
John K
Date added:
June 15, 2014
Level:
College
Grade:
A
No of pages / words:
1 / 150
Was viewed:
6193 times
Rating of current essay:
Essay content:
In 2002 Jim Cantalupo came out of retirement to lead McDonald's turnaround back to profitability and restore the image of one the world's best known brands. The new strategy was called the McDonald's Plan to Win and focused on what the company identified as its five key drivers of success: people, products, place, price, and promotion...
displayed 300 characters
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In 2002 Jim Cantalupo came out of retirement to lead McDonald's turnaround back to profitability and restore the image of one the world's best known brands. The new strategy was called the McDonald's Plan to Win and focused on what the company identified as its five key drivers of success: people, products, place, price, and promotion...
displayed 300 characters
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