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Essay

Nike Company History

Essay specific features

 

Issue:

History

 

Written by:

Dionne L

 

Date added:

October 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 482

 

Was viewed:

624 times

 

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Essay content:

In 1966, Bowerman, who had previously designed shoes for his university athletes, worked with Tiger to design the Cortez running shoe. The shoe was a worldwide success for the Onitsuka Tiger Company and was sold at the first BRS store. In 1971, BRS, with creditor support, started manufacturing their own line of shoes...
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Later that year, the first BRS shoe was introduced. The shoe was a soccer shoe that bore the Nike brand name, referring to the Greek Goddess of Victory, and the Swoosh trademark. A student designed the Swoosh trademark for a paltry fee of $35. The Swoosh was meant to symbolize a wing of the Greek Goddess...
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