Nivea External Analysis

Essay specific features

 

Issue:

History

 

Written by:

Mark M

 

Date added:

March 14, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 422

 

Was viewed:

9336 times

 

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Essay content:

Other than that the cosmetics industry is not subject to a lot no political constraints and legal regulations. Economic Factors: Even though FaceWipes provides cleaning of facial oil at convenience, with the current global economic crisis, consumers might be unwilling to pay for expensive wipes. With Nivea being a premium brand, consumers might opt to purchase a substitute product which might be of lower quality and price...
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With Nivea being a premium brand, consumers might opt to purchase a substitute product which might be of lower quality and price. Technological: It is widely known that product categories that are weaker on the technology dimension are particularly vulnerable to competition from both new products and foreign competition...
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