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Essay

Procter Gamble

Essay specific features

 

Issue:

History

 

Written by:

William M

 

Date added:

August 9, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

1 / 275

 

Was viewed:

2189 times

 

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Essay content:

The over-the-counter products were generally not able to produce dramatic results, as dentist offices could, but the in-office procedure was expensive and inconvenient. In addition, many consumers associate dental visits with unpleasant experiences and are not eager to visit the dentist for more than just a regular check-up and cleaning...
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In addition, many consumers associate dental visits with unpleasant experiences and are not eager to visit the dentist for more than just a regular check-up and cleaning. Recently, advances in whitening technology have made it possible for consumers to whiten their own teeth at home. Procter & Gamble, one of the largest consumer products companies in the world, undertook market research before launching its own product in this category, and used the research to make decisions about the marketing mix as well as its marketing strategy and tactics...
displayed 300 characters

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