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Essay

Product Mix

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Issue:

History

 

Written by:

Daniel M

 

Date added:

June 9, 2015

 

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Grade:

A

 

No of pages / words:

2 / 366

 

Was viewed:

2917 times

 

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Essay content:

of items in its product mix. Depth: No. of variants of each product in the line. Consistency: refers to how closely related the various product lines are in end use, production requirements, distribution channels. The company can expand its business in four ways. 1 Add new product lines (widen product mix) 2 Lengthen each product line...
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Soaps, Newspapers, Light bulbs etc. Shopping Goods: Consumer compares quality, price in several stores before making a purchase. E.g. furniture, fashionable apparel. Specialty Goods: Unique characteristics, strong brand preference and special purchasing efforts. E.g. expensive suits, Photographic equipment etc...
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General issues of this essay:
air products Business Plan For Leather Garments And Products In Australia Business Plan: Hilltribe products Examining The Impact Of Product Attributes On Perception Towards Brand Product Industrial Products International Business: Adapting Products for Export New Products PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives Product Mix and New Product Development Strategies Products services and tangible products SKintology Skin Care Products Business Plan What are products Good Products, Bad Products
 

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