Skin

Essay specific features

 

Issue:

History

 

Written by:

Sarah H

 

Date added:

April 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1501

 

Was viewed:

4917 times

 

Rating of current essay:

 
Essay content:

Assuming the research firm’s four forecasts shown in Exhibit 5 of the case are reasonable, what incremental contribution can be expected in 2003 for each forecast? 3 What are the pros and cons of commissioning the test market recommended by the research firm? What would you recommend and why? Overview of Company: Skin-Tique is a corporation that specializes in skin care products such as shaving gels, lotions, facial creams etc...
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as well as a full line of women’s toiletries. They had sales of $225 million is 2002. Their products are sold in drug stores and food and drug stores. This case study outlines one product that was introduced by Skin-Tique in 1988 called “Soft and Silky Shave Gel.” This shave gel is a high quality, and premium priced at $3...
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