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Issue:

History

 

Written by:

Gregory E

 

Date added:

August 8, 2015

 

Level:

 

Grade:

B

 

No of pages / words:

2 / 382

 

Was viewed:

3800 times

 

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Essay content:

Having AOL managers take over the top positions was a horrible choice for making the transition smooth and successful. I believe this happened because of the horizons of the two companies. You have the older traditional company Time Warner that handled things the conventional way. With AOL on the other end of the spectrum a young company that was trying to be very innovative and creative...
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With AOL on the other end of the spectrum a young company that was trying to be very innovative and creative. When you have younger people working with older people the younger people feel that the older or seasoned people are not up to date in technology and how procedures should be. Thus Gerald Levin should have structured the merger in such a way that Time Warner would have been the parent company and had AOL as a subsidiary under its large umbrella...
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