The Tail

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Written by:

Marc C


Date added:

December 28, 2015








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2 / 295


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Anderson describes how the Internet changed the market forces for delivering information products like music, movies, and software. Once the cost barriers of creating, delivering, stocking, and selling physical products was broken by digital delivery, it became very profitable to sell digital songs that fall far below the “Top 40” hit titles...
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His research indicates that there is a very robust market for songs all the way down to the 100,000th most popular song – the long tail of the curve of popularity and consumption. Digital storage and delivery makes it profitable to “stock” and sell all of these titles through services like iTunes, Rhapsody, and Napster...
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