The Wal-Mart You Don’t Know
Essay specific features
Written by:
Joaquin W
Date added:
October 18, 2013
Level:
University
Grade:
A
No of pages / words:
20 / 5327
Was viewed:
3465 times
Rating of current essay:
Essay content:
This is the product that Wal-Mart fell in love with. Vlasic's gallon jar of pickles.
WAL-MART PRICED IT AT S2.97-a year's supply of pickles for less than $3! "They were using it as a 'statement' item," says Pat Hunn, who calls himself the "mad scientist" of Vlasic's gallon jar. "Wal-Mart was putting it before consumers, saying, this represents what Wal-Mart's about...
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"Wal-Mart was putting it before consumers, saying, this represents what Wal-Mart's about. You can buy a stinkin' gallon of pickles for $2.97. And it's the nation's number-one brand."
Therein lies the basic conundrum of doing business with the world's largest retailer. By selling a gallon of kosher dills for less than most grocers sell a quart, Wal-Mart may have provided a service for its customers...
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