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A Consumers Buyer Behaviour Is Influenced By Four Major Factors; Cultu

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Issue:

Miscellaneous

 

Written by:

Shauna K

 

Date added:

October 26, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 744

 

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6288 times

 

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Essay content:

This process consists of up to five stages; problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior. The length of this decision process will vary, ranging from a shorter routine response behavior, to limited problem solving and a more comprehensive extensive problem solving...
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A consumer may not act in isolation in the purchase, but rather may be influenced by any of several people in various roles. The number of people involved in the buying decision increases with the level of involvement and complexity of the buying decision behavior. Consumers buyer behaviour and the resulting purchase decision is strongly influenced by cultural, social, personal and psychological characteristics...
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