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A Consumers Buyer Behaviour Is Influenced By Four Major Factors; Cultu
Essay specific features
Written by:
Edward C
Date added:
June 15, 2012
Level:
University
Grade:
B
No of pages / words:
3 / 744
Was viewed:
7180 times
Rating of current essay:
Essay content:
This process consists of up to five stages; problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behavior. The length of this decision process will vary, ranging from a shorter routine response behavior, to limited problem solving and a more comprehensive extensive problem solving...
displayed 300 characters
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A consumer may not act in isolation in the purchase, but rather may be influenced by any of several people in various roles. The number of people involved in the buying decision increases with the level of involvement and complexity of the buying decision behavior.
Consumers buyer behaviour and the resulting purchase decision is strongly influenced by cultural, social, personal
and psychological characteristics...
displayed 300 characters
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