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Essay

Ad Campaign Dell

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Brian J

 

Date added:

September 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1937

 

Was viewed:

7728 times

 

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Essay content:

With all of the PCs in the market being more or less equal, Dell needs to focus on what differentiates its products from the competition, namely service and support. The advertising campaign need to focus on the emotions of the PC users as oppose to merely their logical side. With a strong emotional ad campaign focusing on the anxieties and fears of the consumers when it comes to making the decision for a computer purchase Dell can reassure the consumers that we are there for them...
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With a strong emotional ad campaign focusing on the anxieties and fears of the consumers when it comes to making the decision for a computer purchase Dell can reassure the consumers that we are there for them. The direct model and more importantly the virtual integration should be the focus of the campaign as oppose to a "teen-age" part-time employee at your local mall...
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General issues of this essay:
Direct from Dell Ad Campaign Dell CRM and Direct Mail Dell Computer Company?¦s direct business model Dell Direct Innovation Model Dell's Direct Business Model Dell Direct Mail HP vs. Dell Is Royal Mail justified in offering and promoting its direct mail services? Michael Dell-Dell Computer Corperaion Ad Campaign Dell Direct Mail Marketing DELL E-COM Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
 

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