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Essay

Ads, Mantras and Zen

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Grace R

 

Date added:

September 2, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 670

 

Was viewed:

7713 times

 

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Essay content:

Great ads were only sometimes associated with great brands. While great brands sometimes have next to no advertising at all. begin with your mantra Great brands have brand mantras that in a few words capture their spirit and essence. The mantra is not a slogan - it is the golden thread that holds everything together, from what a company makes, to its hiring policies...
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The purpose of this mantra is to instill in employees & marketing partners what the brand means to customers, giving all actions a common goal. At Nike the slogan is just do it - the mantra is Authentic Athletic Performance. As Scott Bedbury, who was chief marketing officer of both Nike & Starbucks, says in A New Brand World - the mantra was not written down, never framed on a wall - it was felt...
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Coca Cola Coca Cola Hbc Coca Cola Coca Cola Coca Cola Coca Cola Coca Cola Coca-Cola Coca-Cola Coca-Cola Coca-Cola coca cola coca-cola Coca Cola Coca Cola
 

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