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Essay

advertising

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Hazel H

 

Date added:

February 15, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

18 / 4833

 

Was viewed:

4924 times

 

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Essay content:

Although the methods used by advertisers are infinitely, they have a common goal to persuade those who may become their customers to buy their products. An excellent advertisement will create a deep impression on its potential customers through particular techniques. The hallmark of an excellent advertisement is an ethical one...
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What is defined as an ethical advertisement? An ethical problem in the contemporary business environment is deceptive advertising, which can mislead consumers and injure competitors. Though illegal in its most blatant forms, deceptive advertising can occur in subtle ways that are difficult to establish as outright deception, such as puffery, incomplete comparisons and implied superiority claims...
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General issues of this essay:
The making of advertising Advertising Ethics Advertising: Convincing the Consumer Deceptive Advertising Making More Money From Less Advertising: Current Trend Of E-Business Mobile Phone Services Advertising and the New Media Consumer/Producer Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product? Public Service Announcements: Does Deception in Advertising Affect the Public's Intent to Donate? Sex in Advertising - How Advertiser influencing to consumer impact and ethical issues deceptive advertising Deceptive Advertising Deceptive Advertising Direct To Consumer Pharmacuetical Advertising Direct to Consumer Advertising influences of advertising to consumer attitude towards buying a product
 

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