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Advertising: Set Us Free!

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Issue:

Miscellaneous

 

Written by:

Kevin P

 

Date added:

November 10, 2012

 

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A

 

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9 / 2252

 

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They get up, along with a few others to race to the snack bar. "Subliminal Seduction," in Stay Free, by Carrie McLauren, Vance Packard refers to a New Jersey cinema that had ads like these, "(These) ads--exhortations to ?Eat Popcorn' and ?Drink Coca-Cola'--were invisible to the naked eye but supposedly influenced viewers subconsciously...
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Not only are people given subliminal messages in movie theatre ads, they are also beginning to be embedded in television shows. In Lianna George's article, "Is Kiefer Sutherland Trying to Sell You Something?" found in Maclean's, she mentions how many corporations try to get deals with television shows to have their brands cited into the storylines...
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