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Alcatel-Lucent Strategic Identification
Essay specific features
Written by:
Enrique J
Date added:
February 10, 2017
Level:
University
Grade:
A
No of pages / words:
6 / 1625
Was viewed:
700 times
Rating of current essay:
Essay content:
While the article primarily focuses on the more specific strategy of offering services to non-telecom clients (diversification strategy), it also discusses the broader topic of the company’s entrance into the network services business altogether (growth strategy).
Concentric Diversification (growth):
Alcatel-Lucent has branched out from its core business of selling network equipment to telecom operators; the company is now focused on expanding its service provider businesses to both telecom and non-telecom clients...
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While Alcatel-Lucent has quietly offered network management and development services to its telecom operator customers since the two companies merged in 2006, only recently have these services become a key component of the organization’s overall business strategy. Alcatel-Lucent nearly doubled its network services unit in 2007; the division now accounts for almost a fifth of their total revenues...
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