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Essay

Alcohol

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Lillian B

 

Date added:

February 15, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1525

 

Was viewed:

1936 times

 

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Essay content:

And it's not just the boys who are fans. Although they consume the greatest amounts of sports media (97 percent), at 89 %, the girls aren't far behind (Kids, 2001). A Harris Youth Sports Report in 1999 found that 29 % of kids say they are diehard fans of the National Basketball Association (NBA) games, compared with only 14% of adults (Woods, 2001)...
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And according to the NFL's senior communications director, "Among our most avid fans, 69% said they were fans of the NFL by the time they were 12 (Alcohol Advertising, 2003)." Given the interest and passion young people bring to the sports they play and watch, it's easy to understand why there are ethical concerns when companies for adult-oriented products, such as alcohol, use sports to reach audiences (Media Awareness, 2005)...
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