American Heart Association

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Amy N

 

Date added:

May 21, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

4 / 1074

 

Was viewed:

1392 times

 

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Essay content:

When the WSA re-designed the organization around fundraising activities, it diminished the importance of community education. It also deemphasized geography within the WSA. Senior vice presidents (SVPs) were given significantly more direct reports and had to invest large amounts of time on overhead activities like travel and performance reviews...
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Executive directors (EDs) experienced implicit demotions via a removal of authority, supervisory relationships, and a redefinition of their roles. Additionally, the focus on fundraising at the local office level fostered damaging internal competition, disrupted a once clean interface to the community, and caused a loss of focus on educational programs and dilution of the AHA brand as a nonprofit organization...
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