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Analysis of BMW's Competitors

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Brande R

 

Date added:

August 1, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 482

 

Was viewed:

4340 times

 

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Essay content:

For decades, Mercedes Benz has been known for its prestige brand name and its classy and timeless look. Mercedes-Benz?¦s current strategy is built on four central pillars: global presence, leadership in technology, strong brands, and a broad product range. To compete with other strong rivals in the luxury car segment, the company is committed to a combination of profit growth and quality improvement objectives...
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Mercedes-Benz is devoted to be an integrated mobility company that offering complex mobility services instead of just being a car manufacturer that sells vehicle. Consider, Mercedes-Benz identify consumer?¦s demand for utility and characteristic as the trend of automobile industry, therefore applying the SUV technology from Chrysler onto their recent new models...
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