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Apple case study

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Issue:

Miscellaneous

 

Written by:

Nicholas P

 

Date added:

May 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1650

 

Was viewed:

1476 times

 

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Essay content:

The bargaining power of customers 5. The bargaining power of suppliers These are the five forces that determine the competitive intensity and therefore attractiveness of a market. The threat of substitute products Lev Grossman once commented that, "Apple is essentially operating its own closed miniature techno-economy...
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This made it very difficult for competitors and new entrants to the market alike, to copy their ideas. There were many attempts to clone the Apple concept but none were successful, while other companies such as IBM fell victim to this. Apple promoted itself as a "hip" alternative, with colourful graphics, as opposed to the boring "green screen" of IBM...
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General issues of this essay:
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