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Essay

Apple Ideas

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Don S

 

Date added:

December 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1644

 

Was viewed:

4202 times

 

Rating of current essay:

 
Essay content:

This may seem to be stretching a bit, but step back a moment and take a look at the advertisement. Simplicity exudes from this commercial in everything down to the way it is edited. Short black and white clips of people known for their distinctiveness and their contributions to this world matched to calm and uncomplicated instrumental music are then placed under a voiceover illustrating the importance of these people...
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The clips just cut from one to the next; there are no fancy transitions to distract the viewer, and there definitely are not any special effects or enhancements. The old film look of all clips brings the viewer back to a time when everything was easier. While the ad does not come out and attest to the simplicity of Apple Computers, it works hard to establish that idea in prospective customers' minds in the way that the commercial was created...
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