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Essay specific features
Written by:
Cassandra S
Date added:
September 20, 2015
Level:
University
Grade:
A
No of pages / words:
5 / 1339
Was viewed:
9229 times
Rating of current essay:
Essay content:
The characteristics of each segment are as follows:
Standard consumers - Price sensitive, with an emphasis on performance and after sales service . Most rely on the recommendations of their plumbers and have their installations done by them.
Premium consumers - less price sensitive, with a focus on design and style...
displayed 300 characters
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They take service and performance for granted and typically shop in showrooms.
Luxury property developers - high-volume purchasers who want products with stylish designs, are reliable, and can work in multiple settings. They employ independent plumbers to install the showers for them.
Mid-segment property developers ? price sensitive, with an emphasis on performance...
displayed 300 characters
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