Aqualisa Creative Brief

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

John S

 

Date added:

August 6, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 345

 

Was viewed:

7660 times

 

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Essay content:

Brand awareness is low, leading them to rely on plumbers to decide what to install. The specific target is educated and has an appreciation for elegant design. They are affluent enough to spend on quality products and do so because they are the kind of people who like to do things right the first time; they don’t shop for bargains because of the stigma that you get what you pay for...
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These people tend to juggle many things, as they are continuously moving, whether their lives are wrapped up in a fast-paced job, or they’re running a busy household, or even both. It is likely for them to have young kids and might even have a senior citizen (55+) in the household. WHAT SHOULD WE BE TELLING THEM IN OUR ADVERTISING? The Quartz is not just another pretty face in the shower market...
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