Assessing Corporate Culture (Walt Disney)

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Miscellaneous

 

Written by:

George C

 

Date added:

October 19, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1889

 

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7376 times

 

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Our people represent a broad spectrum of experience and cultural heritage, and we want to add to this diverse wealth of talent (http://disney.go.com/disneycareers). By definition, an organization is a group of people who work interdependently toward some purpose (McShane, 2002). The Walt Disney organization revolves around the concept of magic...
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The Walt Disney organization revolves around the concept of magic. In an interview with CEO and chairman, Michael Eisner (2000), he states, "Make sure people throughout the organization routinely perform "practical magic" ? a potent mix of exciting ideas and hardheaded questioning" (p. 115). The organization stresses the importance of working together to come up with innovative ideas to make the environment an exciting and magical experience, not only for guests, but also for employees...
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