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Essay

B2b And B2c Marketing

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Diana J

 

Date added:

February 11, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1033

 

Was viewed:

10347 times

 

Rating of current essay:

 
Essay content:

The marketing strategy holds a vital role in the success or failure of the company. While there are many marketing similarities to the business-to-business (B2B) and business-to-consumer (B2C) environments, there are also significant differentiating marketing strategies between the two types of business that should not be ignored...
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This paper will examine the marketing differences on a B2B site when compared to a B2C site. What is B2B and B2C Marketing Business-to-business marketing strategies are based on building relationships while catering to other businesses and they feature a small target market segment. Business-to-consumer marketing strategies are product driven and generally feature a larger target market...
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