The following table summarizes some of the differences between B2B marketing and B2C marketing.
B2B
? Relationship driven
? Maximize the value of the relationship
? Small, focused target market
? Multi-step buying process, longer sales cycle
? Brand identity created on personal relationship
? Educational and awareness building activities
? Rational buying decision based on business value
B2C
? Product driven
? Maximize the value of the transaction
? Large target market
? Single step buying process, shorter sales cycle
? Brand identity created through repetition and imagery
? Merchandising and point of purchase activities
? Emotional buying decision based on status, desire, or price
(Murphy, 2007)
As mentioned in the previous table B2B marketing is often relationship driven while B2C marketing is more product driven... displayed 300 characters
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The following table summarizes some of the differences between B2B marketing and B2C marketing.
B2B
? Relationship driven
? Maximize the value of the relationship
? Small, focused target market
? Multi-step buying process, longer sales cycle
? Brand identity created on personal relationship
? Educational and awareness building activities
? Rational buying decision based on business value
B2C
? Product driven
? Maximize the value of the transaction
? Large target market
? Single step buying process, shorter sales cycle
? Brand identity created through repetition and imagery
? Merchandising and point of purchase activities
? Emotional buying decision based on status, desire, or price
(Murphy, 2007)
As mentioned in the previous table B2B marketing is often relationship driven while B2C marketing is more product driven... displayed 300 characters
