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Essay

B2B vs.B2C Marketing Differences

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Melvin H

 

Date added:

December 31, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 988

 

Was viewed:

6048 times

 

Rating of current essay:

 
Essay content:

The difference is how each marketing program is executed, what is said in the program, and the outcome. Business to Business or B2B marketing and Business to Consumer or B2C marketing follow different rules but the outcome is still to sell the product or service to who needs or wants the item. Below is a listing of how the marketing needs to think to market to the target group they are after...
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Below is a listing of how the marketing needs to think to market to the target group they are after. B2B Relationship driven Maximize the value of the relationship Small focused target market Multi-step buying process, longer sales cycle Brand identity created on personal relationship Educational and awareness building activities Rational buying decisions based on business value B2C Product driven Maximize the value of the transaction Large target market Single step buying process, shorter sales cycle Brand identity created through repetition and imagery Merchandising and point of purchase activities Emotional buying decisions based on status, desire, or price B2C sites are colorful, animated, and have lots of graphics...
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General issues of this essay:
Analysing different examples of a marketing orientated businesses in the 21st century B2B and B2C Site and Supply Chain Differences B2c / B2b Website Site Marketing Differences b2b vs b2c marketing differences ethical, legal, and regulatory issues differ on a B2C site compared to a B2B site Marketing for Online Businesses Marketing to Children Consumers Relationship between organizing businesses, structure of businesses and employee motivation. Supply Chain on a B2B site compared to a B2C site THE IMPACT OF COUPON PROMOTIONS AS A MARKETING TOOL Why Do Consumers Like To Engage In Conspicuous Consumption? What Are The Marketing Implications? Differences between Individuals and Businesses under the Law How the Marketing World Negatively Affects Consumers through Advertisement CSS layout vs. Tables layout Marketing Differences B2C & B2B
 

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