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Essay

Balanced Scorecard

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Mary K

 

Date added:

July 12, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1240

 

Was viewed:

577 times

 

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Essay content:

En 1992, Robert Kaplan y David Norton publicaron un articulo en el Harvrd Business Review llamado "Balanced Scorecard- Measures that Drive Performance." Este articulo se hizo muy popular, y pronto ellos publicaron su libro The Balanced Scorecard: Translating Strategy into Action en 1996. El CMI ayuda a negocios porque esto mide su interpretacion en el presente y mira el futuro al mismo tiempo...
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Esta metodologia, permite transmitir las estrategias definidas por una organizacion, de una manera mas clara y eficiente a todos los integrantes de la misma, y a la vez, poder traducir dichas estrategias en objetivos, indicadores y acciones concretas. El CMI tiene cuatro perspectivas que son analizado y evaluado: perspectiva financiera, perspectiva del cliente, perspectiva interna y perspectiva del apredizaje y el crecimiento...
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General issues of this essay:
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