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Bank of America- Case study

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Issue:

Miscellaneous

 

Written by:

Michael B

 

Date added:

May 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1146

 

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5834 times

 

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Essay content:

Globally, it employed 1, 40,000 employees across 190 nations, over $8 billon in revenues, $360 billion in deposits and some $600 billon in assets. However the markets had been consolidating for sometime with the total number of banks in America having reduced to 7000 from an figure of 14000 first recorded in 1985...
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Intense competition characterized the market and the challenge for national banks was to be able to localize product and service offerings for their customers. Financial services had traditionally been looked upon as commodities by banks and lack of experimentation marked the sector. The sector was however slowly realizing that traditional methods of cost reduction and other control mechanisms could only take growth so far...
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