Bingo Chips Strategy
Essay specific features
Written by:
Kayla P
Date added:
August 1, 2013
Level:
University
Grade:
A
No of pages / words:
1 / 275
Was viewed:
7582 times
Rating of current essay:
Essay content:
The second category is the Western segment(potato chips,cheese balls,puffs etc) and the Finger snacks segment which is an adaptation of traditional snacks to the western format. The latter two categories are dominated by the Frito Lay group. ITC has launched an aggressive marketing campaign to gain entry into and capture a sizeable market share in the extremely competitive world of snack foods...
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ITC has launched an aggressive marketing campaign to gain entry into and capture a sizeable market share in the extremely competitive world of snack foods.
The success of Bingo’s marketing strategy can be attributed to the following 4 Ps:-
1. T.V. Ad Campaign
2. Assortment of flavors and eye catching packaging
3...
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