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Essay

Black & Decker

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Beatrice W

 

Date added:

November 5, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1547

 

Was viewed:

1834 times

 

Rating of current essay:

 
Essay content:

Some trades people viewed all Black and Decker products as in home only products and in some cases these same tools would be used for professional jobs where they would fail. Situation Analysis: Black and Decker held a 20% share in the Professional-Industrial segment, a 9% share in the Professional-Tradesmen segment and 45%share in the Consumer segment...
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Overall B&D has held a 30%share of the US Market. The portable power tools business in the United States was a $1.5 billion market. Products ranged from electric screwdrivers for home do-it yourselfers to heavy-duty miter saws used continuously throughout the day at job sites. The market is segmented into 3...
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