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Essay

BMW Z3 Roadster

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Ronald A

 

Date added:

September 6, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 503

 

Was viewed:

7201 times

 

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Essay content:

Secara garis besar, pesan komunikasi pemasaran disampaikan melalui: > Program advertising yakni (1) Katalog Neiman Marcus Chrismas menawarkan Roadster pada Special Bond Edition (2) Memasukkan fitur Z3 pada situs BMW; > Program public relations dengan mengundang lebih dari 200 media massa pada (3) event "unveiling the car" di Taman pusat New York, sehingga muncul berbagai berita di Hard Copy, This Morning's Business, The Money Wheel, dll; > Program publicity lainnya seperti (4) Mengisi acara "Tonight Show" Jay Leno; (5) Mengisi acara Radio Program DJ (6) Membuat video "Go: An American Road Story" untuk kemudian dikirimkan dan dimuat di media cetak segmen bisnis dan gaya hidup (Business Week, Forbes, Fortune, dll) serta segmen majalah otomotif (Car and Driver, Auto Week, Auto World)...
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Apakah strategi launching dengan melakukan ?product placement' (penempatan produk dalam film 007) sudah tepat? Jelaskan? Product placement yang diterapkan BMW terhadap film James Bond 007: Golden Eye adalah penempatan produk Z3 sebagai kendaraan tokoh utama. Hal ini sudah tepat karena menurut saya antara lain: > Secara brand personality, produk BMW Z3 memiliki padanan citra karakter yang serasi untuk ditampilkan melalui James Bond yaitu ketampanan, sexy, kaya, cerdas, dan petualang...
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General issues of this essay:
Brand Personality Creation Through Advertising Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Make friends with customers What should a marketer know about brand personality theory and practice Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Role And Development Of A Corporate Brand Personality For Modern Businesses James Bond boring verses sexy james bond book vs movie Creation Of Brand Personality Through Advertising BMW Z3 Roadster Bmw Z3 Roadster Bond Project: Coca-Cola Vs. Us Treasury Bond Gadgets Of JAmes Bond Reinventing James Bond: A Review Of Casino Royale The James Bond Phenomenon
 

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