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Essay

Brand Positioning: Luxury Watches

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Laura C

 

Date added:

February 10, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 632

 

Was viewed:

5228 times

 

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Essay content:

A seller might design a separate marketing program for each buyer. The luxury watches market can also be segmented in a similar fashion. Some distinct factors which divide the market are as follows:- 1. Age a. 20-35 years b. 35-50 years c. 50 yr and above 2. Sex a. Male b. Female c. Unisex 3. Attitude/Orientation a...
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Sex a. Male b. Female c. Unisex 3. Attitude/Orientation a. Sporty b. Jewelry c. Technology 4. Brands a. Omega b. Rolex c. Tag Heuer d. Breitling e. Cartier f. Gucci 5. Price a. 10-40k b. 40-100k c. 100k + 6. Display a. Analog b. Digital c. Dual 7. Strap a. Leather b. Metal c. Synthetic i) Steel ii) Gold iii) Titanium 8...
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