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Branding in Canada
Essay specific features
Written by:
Warren M
Date added:
March 3, 2013
Level:
University
Grade:
A
No of pages / words:
3 / 772
Was viewed:
6031 times
Rating of current essay:
Essay content:
Just as America was lauding its new, exorbitantly paid, Wall Street yuppies, Ben & Jerry's received national press for saying that their highest paid employees would never earn more than 3x what their lowest paid employees earned. Just as America's cold war military muscle-flexing was peaking, they received national attention for launching Peace Pops and becoming the first company to donate a percentage of its profits to social activist cause...
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What these tensions come from is social change?something that's always happening in a nation's culture. When Reagan's ?greed is good' ideology took off, this caused all sorts of anxieties with progressive, baby boomer, Americans who thought they were selling out their hippie ideals. When America started to outsource all sorts of factory labor to Japan in the 1980s, working men experienced all sorts of tensions and anxieties...
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