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Braun Case Study

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Issue:

Miscellaneous

 

Written by:

Mae W

 

Date added:

August 11, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1041

 

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3496 times

 

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Essay content:

This is supported by the core values of Braun design. So pricing is secondary. Braun needs to think globally when evaluating the introduction of the Syncro Shaver and its accessories. It is obvious there are differentials in what would attract customers in each global market. People’s wishes and expectations differ from one region to another, so Braun has to try and reduce these differences...
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In defining the type of customer, packaging and positioning of Braun’s Syncro Shaver we must differentiate by market regions. They are identified as follows: • Japan – The combined shaver/cleaner center would be most attractive to the Japanese consumer. They had taken a liking to the National/Panasonic washable shaver whereas you could hold it under the faucet and rinse the dirt from the head...
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