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Essay

BRITA- In search of a winning strategy

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Bobby R

 

Date added:

May 30, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2009

 

Was viewed:

6247 times

 

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Essay content:

Brita had slowed established a string brand position among consumers over the ten year period since 1988. It grew to be a $200m grossing company from a small filter system provider. Brand awareness stood at 70% and 18% of 103m households in US used Brita pitchers. This reputation was at stake due to the decline in sales and consequently losing its strong share position in the market...
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This reputation was at stake due to the decline in sales and consequently losing its strong share position in the market. • Heightened pressure from competitors. There were many competitors who entered the market but failed to succeed against Brita. Many competitors came up with the similar kind of filters but unable to succeed due to strong branding of Brita achieved due to its first mover advantage...
displayed 300 characters

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