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business abroad
Essay specific features
Written by:
Pete H
Date added:
September 12, 2012
Level:
University
Grade:
A
No of pages / words:
3 / 811
Was viewed:
7972 times
Rating of current essay:
Essay content:
Before we cover the challenges culture differences can bring to a business let's define culture. According to Hofstede culture is "the collective programming of mind which distinguishes the members of one human group from another" (Hofstede, 1984). Culture is "the customary beliefs, social forms, and material traits of a racial, religious, or social group" (Webster, 2007)...
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Understanding that cultural differences do exist and finding out what those are is a very important step to being successful internationally. For example in the Asian market when they do business they rely on social trust, personal relationships, agreement by trust and have slow ritualistic negotiations...
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