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Business Plan

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Issue:

Miscellaneous

 

Written by:

Florence W

 

Date added:

February 5, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1381

 

Was viewed:

7031 times

 

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Essay content:

These issues are relevant to the marketing themes of distribution and customer service as well as to promotion. The article draws on behavioral psychology, regulatory theory, and behavioral decision making theory. Consumer impatience is analogized to discounting the future. One who applies a high discount rate to a future outcome can be said to value the present more than the future...
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One who applies a high discount rate to a future outcome can be said to value the present more than the future. In the consumer this translates into desire for quick service and delivery of products, greater preference for options that pay off quickly and the willingness to pay premiums for immediate satisfaction...
displayed 300 characters

General issues of this essay:
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